Moritz Köllinger
Angestellt, VP Marketing, ExpressSteuer GmbH
Berlin, Deutschland
Über mich
data driven marketing allrounder | background in CRM and app marketing | experience in setting up marketing channels on my own as well as hiring and managing a 10+ man marketing team | proficient in handling agencies | constantly testing and implementing new marketing channels | experience in brand positioning and rebranding processes | understanding of developing new markets and adjust to their distinctions | strong background in SaaS platforms and metrics
Werdegang
Berufserfahrung von Moritz Köllinger
Single & Cross-Channel Strategy, Mobile App Marketing (Android / iOS), Driving down acquisition costs to 1/3, TikTok, Google, Meta, CRM, Content, Social, ASO, Tracking / GTM, PR, Influencer
2 Jahre und 3 Monate, Sep. 2020 - Nov. 2022
Director of Performance Marketing
numa (formerly COSI)
B2C Single & Cross-Channel Strategy, B2B Lead Acquisition, Tracking / GTM, SEO, CRM, Content, Social Media, Internationalization, Google Hotel Ads, OTA Performance Channels
1 Jahr, Okt. 2019 - Sep. 2020
Elternzeit
Familie / Elternzeit
Marketingplan creation (B2C), Marketing concepts for B2B costumers, Agency management (Performance, Brand, PR), Rebranding Process Management, Display, Retargeting, Adwords, Affiliate
1 Jahr und 3 Monate, März 2017 - Mai 2018
Co-Founder
EchteBerliner
Creation of marketing strategies for B2C / B2B costumers, Cross-Channel-Campaigns, Tracking, Analysis, Reporting, Optimizing communication strategies, Landing pages, Emails and User Flows
1 Jahr, Apr. 2016 - März 2017
Head of International
ZenGuard GmbH
CRM Strategy, Internationalization, Hiring and managing country managers, Creating country specific strategies, SEO, ASO, CRO, PR, Landing Pages, Copy, Userflows, A/B-Testing, App-Store Marketing (Android / iOS / Chrome / Opera)
1 Jahr, Mai 2015 - Apr. 2016
CRM Manager
ZenGuard GmbH
Building up CRM to biggest revenue driver of the company, Segmentation, Implementing international CRM strategy, In-product CRM (Browser Extensions, Android App, iOS App, Windows Client, OSX Client), Mailchimp, Sendwithus, Optivo, Crossengage
1 Jahr und 7 Monate, Nov. 2013 - Mai 2015
Marketing Manager
ZenGuard GmbH
Building up userbase from scratch (across iOS, Android, Chrome, Opera, Firefox and Desktop Apps), SEO, ASO, PR, CRO, Develop concepts for monetization model
2 Jahre und 2 Monate, Mai 2009 - Juni 2011
Online moderator
StudiVZ
Ausbildung von Moritz Köllinger
5 Jahre und 4 Monate, Okt. 2008 - Jan. 2014
Kulturwissenschaft
Universität Potsdam
Kulturwissenschaft / Anglistik- Amerikanistik
1 Jahr und 6 Monate, Okt. 2006 - März 2008
Volkswirtschaftslehre
Freie Universität Berlin
Sprachen
Deutsch
Muttersprache
Englisch
Fließend