Morgwn Shaw
Angestellt, Associate Director - Planning & Engagement Lead, Bristol-Myers Squibb GmbH & Co. KGaA
Munich, Deutschland
Über mich
I'm a seasoned digital leader with extensive experience in technology, strategy, marketing, branding and communications. I have a deep and genuine passion for all aspects of technology, marketing and communications. My current Transformation and Consumer Experience focus has evolved from more than a decade driving digital evolution, adoption and innovation for a range of brands and industries in the UK, Europe, Australia and Asia Pacific. This has ensured my rampant enthusiasm for the latest tech and trends is tempered by a sound, rational understanding of business realities and applied innovation.
Werdegang
Berufserfahrung von Morgwn Shaw
Bis heute 3 Jahre und 3 Monate, seit Apr. 2021
Associate Director - Planning & Engagement Lead
Bristol-Myers Squibb GmbH & Co. KGaADriving digital technology, marketing and customer experience programmes and contributing to regional and global digital and multi-channel strategies and initiatives to effectively communicate, optimise and support Bristol-Myers Squibb business operations in Germany.
3 Jahre und 4 Monate, Dez. 2017 - März 2021
Associate Director - Digital Marketing Specialist
Bristol-Myers Squibb - Australia
3 Jahre und 10 Monate, Feb. 2014 - Nov. 2017
Digital Transformation Director / Snr Account Director
Asia Pacific Digital
Working with APDs enterprise clients & partners to provide strategic marketing and technology thought leadership and insight. Inspiring, devising and delivering programmes of work that represent the relevant, practical application of digital strategy, technology & innovation to brand, marketing and communication challenges; - Digital & Business Transformation - eCommerce, Customer & User Experience - Performance Marketing, Social Media & CRM - Optimisation & Automation - Data Strategy, Analysis & Insight