Monika Koletta Nätscher

Research and development of nature based products to export from South America to European market. Products range from cocoa and its derivatives, coffee, plant supplements, superfoods and others. Mi mission is to be a bridge between the european consumers and the local producers by meeting the consumers requirements with the production standards of the producers.

Focus: natural food producers, small and medium sized companies / start-ups Activities e.g.: - Development of business plan - Defining brand strength to create communication plan (incl. social media strategy, website etc) - Market and customer investigation to define market prices and challenge product-client-fit References: + Mete a Colher (Brazil) + Hacienda el Castillo (Ecuador) + Hosteria Atamari (Ecuador) + MasCafe (Ecuador)

Responsiblity for entire Service Division, direct report to head of service, responsibility for international market and competitor analysis, business modelling for new smart service products, collaboration with internal departments (e.g. product management, marketing, international service etc.) & external consulting teams.

Worldwide research project including customer interviews to define business potential, leading a group of research students, creation of marketing and sales concepts, on behalf of the management board: development of concept for internal idea management system.

Support of international research studies.

Conceptualization of questionnaires, qualitative and quantitative data acquisition, analysis and inference of managerial implications, compilation of client presentations.

Market & competitor analysis (qualitative & quantitative), trend & performance analysis.

Strategic market analysis, creation of mailing concept, design of corporate presents.

Rechercheprojekt am Lehrstuhl für Personal und Kommunikation, Prof. Ringelstetter

2006/2007/2008: jeweils mehrwöchige Ferienarbeit in Qualitätskontrolle und Fertigung

Schnupperpraktikum im Einkauf

Comportamento do Consumidor, Tópicos Especiais em Marketing Empreendedorismo e Tecnologia da Informacao (Marketing Promocional e Comunicacao Publicitária)

Marketingmix , Marktforschung, Marketingtheorie, Foundations of International Managment, Ökonometrie 1 (Statistik II), Quantitative Methoden II, International Management of Informations Systems, E-Business Intelligence and Relationships, Data Warehousing, Strategic Communications, B2B Marketing

Corporate Social Responsibility, Organising Global Business & Marketing, Advanced Service Marketing, Event Marketing

Consumer Behavior

Economia de America Latina, Fundamentos de Comercializacion, Direccion Estrategica 1, Distribucion Comercial, Direccion de Recursos Humanos

Betriebswirtschaftlehre, VWL, Recht, Quantitative Methode, Wirtschaftssprache, Marketing & Dienstleistungsmanagement