Mila Yazvinska

„Active Social Entrepreneurship in Ukraine“ Projekt by ChildFund Deutschland e.V., School of ME NGO (Ukraine) and German Federal Foreign Office • Created, implemented a new marketing strategy. After it, the NGO was invited as a co-founder of the Venture Fund. • Coordinated closely with the Operations team. • Supported PR efforts including panels and conferences.. • Leaded 8 social enterprises. All companies updated increased profit. • Organically doubled the number of followers on Facebook.

• Developed and implemented a social media marketing strategy for the Master of Science Program. • Developed, led, and implemented a Lead generation communication strategy. • Client service: supported applicants via mail.

• Made rebranding (changed visual identity and communication platform) of the event. • Managed staff, prepared work schedules, and assigned specific duties; Organized speaker presentations. • Searched for and contacted possible experts on related topics. • Directed, filmed, and recorded events.

Executed digital strategy for multiple platforms. Led releases of 5 projects during my first half year with the company. Led a creative team. Planned content and developed a publishing schedule to post an average of 15 updates per channel each week. • Drove a 900% increase in web traffic through integrated digital campaigns. • Optimized ads budgets, reducing spend by 300% without losing conversions. • Implemented CRM algorithm (conversion rate increased by 4 times)

Developed creative online engagement strategies and tactics for editorial, programming, sales, and app development teams to deliver traffic growth and support brand vision. • Optimized ad copy, resulting in a higher quality score and a lower CPC. • Tracked and maintained ROI numbers, and created reports for presentation.

Determined the brand's creative vision and implemented it through digital, print and illustrations. Created concepts for leading restaurants, including: naming, branding, marketing strategies, SMM, visual aspects, and communication. • Launched a restaurant with a total budget of $18 for Facebook Ads, with a turnover in the first month of over $20K, and $40K in the second month. • Under my leadership, the MAMA MANANA restaurant was #1 in Ukraine according to TripAdvisor, Google and Foursquare.

Guided the development of the long-term digital innovation strategy and business plan for a TV channel, its digital environment and crowdfunding campaign (up to 20K investors for $200K+). Provided oversight on design and communications. Earned 1M+ organic views on YouTube per video through integrated PR and WOM campaigns.

Created and produced concepts and texts for advertising, emails, SM, and more. Developed communication, content and strategies for brands and persons on SM. Worked with Bayer, Toyota, Coca-Cola, UNICEF, etc. Awards: • European Design Awards (2014) Bronze for Coca-Cola’s Project (Promotional Site) • Red Dot Design Awards (2014) Winner Coca-Cola’s Project • Golden Hammer (2015) shortlist for “Dog Ate Dove” case (Design and Branding) • Golden Hammer (2015) shortlist for “Words Help” for UNICEF (Social)

Wrote, edited, and planned content for a magazine (over 50 issues). Leaded digital publishing destination. Worked as a point of contact between freelance writers, photographers, and stylists.

Honours Degree in International Journalism.