Miklos Breitner

Golf Business Monitor is the world #1 B2B golf business blog. My main topics are: - golf club management and marketing, - golf tourism, - golf equipment. As part of the blog writing I am providing advisory services to owners and developers of golf properties and golf equipment manufacturers.

Customer Acquisitions for our internet, television, telephone and bundle package services. I am in charge of search engine marketing (SEM) and eDM campaigns. - Developed a comprehensive social media strategy that led to a 300% engagement rate increase on UPC Hungary’s Facebook page within 3 months. - Improved efficiency of our email marketing operation by 20% by launching hard bounce reducing program. - Established a Post-Purchase Program to drive more purchase and engagement via eDMs.

I am in charge of online media planning for acquisition campaigns and our social media activities (e.g. Facebook: https://www.facebook.com/CitibankMagyarorszag, www.youtube.com/citibankmagyarorszag). Particulars: - Creative development (eDMs, display ads, text links etc.) for online acquisition campaigns; - ATM content management; - foster partner relations to boost online lead generation; - Web content management; - Co-managing content and strategy for Citibank's Hungarian social presences

In brief: I am in charge of the online communication Sanofi-Aventis Hungary. In August 2010 I launched Hungary's very first OTC (Consumer Health Care product) Facebook page for Normaflore (probiotics):http://www.facebook.com/#!/SzuletettAnyukak. After a year we generated 21,000+ fans. Further projects: www.allegra.hu, www.magneb6.hu, www.normaflore.hu and a eDetailing portal for doctors: www.azegeszsegalegfontosabb.hu. In spring 2011 we came out with a mobile app for Allegra (Andorid, iPhone).

Carnation is Hungary's and the CEE region's leading interactive communication agency, with such blue chip clients as Procter&Gamble, Avon, Coca-Cola, Kraft Foods, GSK, Philips. We are a one-stop-shop agency, where one of our services is online media planning and buying (including SEM). Today we are capable to handle regional projects as well. I am in charge of driving new revenues and clients to this division. Since last year I am also working on our Romanian subsidiary to find new clients.

Creating business relationships (partner companies; mainly from US, UK markets) with new clients and managing existing clients; responsible for following up on all qualified leads generated. The company was sold to Yahoo! in March 2008. Particulars: - Defining web analytic tracking objectives for MOL Group, Raiffeisen Bank and Nestlé - Created more than 6 partners - Upgraded over 15 accounts

Providing further online communication solutions for existing clients. Mapping prospects and convincing them to take advantages of online communication on Hungary’s largest web-portal. - Mapping prospects and arranging meetings after ‘cold calls’ - Composing proposals - Co-operation with leading media agencies on daily base - Handling ongoing projects, campaigns

Clients: British American Tobacco, Roche, Allied Domecq, Wella, Boehringer Ingelheim, Royal Brinkers, Index.hu Preparing creative briefs; coordinate ongoing projects; network project coordination; agency PR, new business development.

Preparing and co-ordinating ATL and BTL campaigns, managing client relationship. Clients: Coca-Cola Hungary, Sara Lee, Hertz Rent-a-Car, Eastern Sugar, Johnnie Walker.

marketing communication, e-business