Miklos Breitner
Inhaber, CEO & Founder, Golf Business Monitor
Budapest, Ungarn
Werdegang
Berufserfahrung von Miklos Breitner
Bis heute 15 Jahre, seit Juli 2009
CEO & Founder
Golf Business Monitor
Golf Business Monitor is the world #1 B2B golf business blog. My main topics are: - golf club management and marketing, - golf tourism, - golf equipment. As part of the blog writing I am providing advisory services to owners and developers of golf properties and golf equipment manufacturers.
1 Jahr und 2 Monate, Juli 2013 - Aug. 2014
Online performance marketing expert
UPC Hungary
Customer Acquisitions for our internet, television, telephone and bundle package services. I am in charge of search engine marketing (SEM) and eDM campaigns. - Developed a comprehensive social media strategy that led to a 300% engagement rate increase on UPC Hungary’s Facebook page within 3 months. - Improved efficiency of our email marketing operation by 20% by launching hard bounce reducing program. - Established a Post-Purchase Program to drive more purchase and engagement via eDMs.
1 Jahr und 2 Monate, Aug. 2011 - Sep. 2012
Online marketing specialist
Citibank
I am in charge of online media planning for acquisition campaigns and our social media activities (e.g. Facebook: https://www.facebook.com/CitibankMagyarorszag, www.youtube.com/citibankmagyarorszag). Particulars: - Creative development (eDMs, display ads, text links etc.) for online acquisition campaigns; - ATM content management; - foster partner relations to boost online lead generation; - Web content management; - Co-managing content and strategy for Citibank's Hungarian social presences
1 Jahr und 3 Monate, Mai 2010 - Juli 2011
Digital Initiatives Project Manager
Sanofi-Aventis
In brief: I am in charge of the online communication Sanofi-Aventis Hungary. In August 2010 I launched Hungary's very first OTC (Consumer Health Care product) Facebook page for Normaflore (probiotics):http://www.facebook.com/#!/SzuletettAnyukak. After a year we generated 21,000+ fans. Further projects: www.allegra.hu, www.magneb6.hu, www.normaflore.hu and a eDetailing portal for doctors: www.azegeszsegalegfontosabb.hu. In spring 2011 we came out with a mobile app for Allegra (Andorid, iPhone).
2 Jahre und 10 Monate, Juli 2007 - Apr. 2010
Regional new business manager
Carnation Group
Carnation is Hungary's and the CEE region's leading interactive communication agency, with such blue chip clients as Procter&Gamble, Avon, Coca-Cola, Kraft Foods, GSK, Philips. We are a one-stop-shop agency, where one of our services is online media planning and buying (including SEM). Today we are capable to handle regional projects as well. I am in charge of driving new revenues and clients to this division. Since last year I am also working on our Romanian subsidiary to find new clients.
1 Jahr und 11 Monate, Sep. 2005 - Juli 2007
Partner Programme Account Manager
Indextools
Creating business relationships (partner companies; mainly from US, UK markets) with new clients and managing existing clients; responsible for following up on all qualified leads generated. The company was sold to Yahoo! in March 2008. Particulars: - Defining web analytic tracking objectives for MOL Group, Raiffeisen Bank and Nestlé - Created more than 6 partners - Upgraded over 15 accounts
1 Jahr und 4 Monate, Sep. 2003 - Dez. 2004
Key account manager
T-Online/Origo.hu
Providing further online communication solutions for existing clients. Mapping prospects and convincing them to take advantages of online communication on Hungary’s largest web-portal. - Mapping prospects and arranging meetings after ‘cold calls’ - Composing proposals - Co-operation with leading media agencies on daily base - Handling ongoing projects, campaigns
1 Jahr und 3 Monate, Juli 2002 - Sep. 2003
Account manager
BATES WORLDWIDE (HUNGARY).
Clients: British American Tobacco, Roche, Allied Domecq, Wella, Boehringer Ingelheim, Royal Brinkers, Index.hu Preparing creative briefs; coordinate ongoing projects; network project coordination; agency PR, new business development.
1 Jahr und 7 Monate, Jan. 2000 - Juli 2001
Account Executive
Leo Burnett Worldwide (Hungary)
Preparing and co-ordinating ATL and BTL campaigns, managing client relationship. Clients: Coca-Cola Hungary, Sara Lee, Hertz Rent-a-Car, Eastern Sugar, Johnnie Walker.
Ausbildung von Miklos Breitner
Marketing management
Oxford Brookes University
marketing communication, e-business
Sprachen
Ungarisch
Muttersprache
Englisch
Fließend
Hebräisch
Fließend