Michelle McGovern

A. Lange & Söhne is a renowned international brand in the luxury watch market. As the Assistant Product Manager, I developed and managed the annual marketing plan for North America with general direction from the Brand President and HQ. Supporting the brand’s elite strategy, I executed the following marketing activities: promotional events; print and on-line media in cooperation with retailers; training both local and in Germany; and marketing communications to end-customers.

Accenture is a global consulting and technology services company. As a Consulting Analyst, I worked on major projects for leading corporations in the pharmaceutical, information technology and health care industries. Working as part of a project team, I had varied responsibilities including client communications and training; procedural/employee analysis and restructuring; and system performance testing. This experience gave me strong skills in change management, teamwork and IT.

International Marketing; Product/Brand Management

Major: Marketing Minor: German