Mag. Michael Lagler

Inhaber, Market Research Consultant - Founder, Lagler Research Consulting

Althofen, Österreich

Fähigkeiten und Kenntnisse

Listening
Understanding
Analysis
Consulting
Creativity
Strategical thinking
Objective
Market Research
B2C Communication
B2B Communication
Qualitative Research
Quantitative Research
Moderation skills
Moderation of Group Discussions
Interview Techniques
Moderation of Workshops
Business modelling
Business Model Innovation
International Social Milieus
Personas

Werdegang

Berufserfahrung von Michael Lagler

  • Bis heute 5 Jahre und 1 Monat, seit Juni 2019

    Market Research Consultant - Founder

    Lagler Research Consulting

    Lagler Research Consulting offers market research advice - strategic and project-related - and conducts studies for you. From the first briefing to the results, everything from a single source. For more information visit lagler-reserach.at

  • 2 Jahre und 1 Monat, Jan. 2017 - Jan. 2019

    Head of Market Research

    EGGER - Mehr aus Holz | Österreich

    Extended the market research department on EGGER Group level. In addition to designing and managing international market research projects and consulting various departments, built up an in-house market research platform still continuously applied by EGGER.

  • 1 Jahr und 9 Monate, Apr. 2015 - Dez. 2016

    Head of Market Research - Flooring products

    EGGER - Mehr aus Holz | Österreich

    Built up and established market research as a field and department. Developed the market research strategy and conducted various international surveys for marketing, product management and R&D.

  • 3 Jahre und 7 Monate, Sep. 2011 - März 2015

    Senior Project Manager

    Sensor Marktforschung GmbH

    Research Manager (2.5 years in senior position) Design and organization of national and international, qualitative and quantitative surveys, B2C & B2B. Moderation of approximately 250 group discussions and a multitude of in-depth interviews.

Ausbildung von Michael Lagler

  • 8 Jahre und 10 Monate, Sep. 2001 - Juni 2010

    Business Administration (BWL)

    Vienna University of Economics and Business

    Marketing (Prof. Scheuch) Freizeit- und Tourismusmarketing (Prof. Wöber) Diplomarbeit am Institut für Statistik und Mathematik (vorgelegt bei a.o. Univ. Dr.Phil Hatzinger)

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Italienisch

    Grundlagen

  • Russisch

    Grundlagen

Interessen

Mountaineering
Snowboarding
Skitouring
Tennis (play and watch)
Surfing
Music
Reading

21 Mio. XING Mitglieder, von A bis Z