Merve Ünal

• Creating analytical models including Segmentation, Churn, Next Best Offer and designing action plans for Newsletter & Push Notification Channels • Being responsible for local/ global tools on data/ CRM • Working together with International E-commerce teams on traffic, user, Sales & CR data, to draw insighta & improve business results • Analyzing data from Google Analytics, Exactag and Tableau to create customized reports calculating key Performance indicators, metrics and trends

• Defining and implementing market strategy with cross functional teams (marketing, suppy chain, IT, sales, etc.) • Coordinating promo plans for online webshop and Marketplace • Analyze and interpret eCommerce partner’s Sales report to identify strengths, weaknesses and Business opportunities • Responsible for eCommerce Assortment & Category Management • Responsible launch for new Marketplace partners; implementing products to their own system. Have an experience platforms of Trendyol and E-Bay.