Merve Ay
Angestellt, Strategy & Program Manager, Turkcell Telecommunications
Istanbul, Türkei
Über mich
12 years of experience in: • Telecommunication • Management Consulting • Financial services Areas of Practice • Strategy • Management Consulting • Marketing (B2B / B2C) • Growth Management • Project Management • 9 years of P&L responsibility with market and customer orientation to assure organic and inorganic growth • 6 years of consulting and strategy background with experience in leading big scale transformation projects and crossfunctional teams with top management engagement • Good understanding of artificial intelligence / data science models and agile methodology • Extensive experience in B2B/B2C marketing, loyalty programs, customer base/retention management, new business model design integrated with digital solutions, setting strategy and executing for results, business planning and international investment projects
Werdegang
Berufserfahrung von Merve Ay
Bis heute 6 Jahre und 10 Monate, seit Sep. 2017
Strategy & Program Manager
Turkcell Telecommunications
• Design and execute critical big scale strategic transformation programs and projects • Lead M&A activities and strategic investment initiatives • Study strategic plans, initiatives, performance monitoring mechanisms, and future business models • Scout and identify promising business opportunities in local and international markets, assess strategic fit & financial feasibility, formulate market entry and go to market models
1 Jahr und 7 Monate, Apr. 2016 - Okt. 2017
Management Consulting Manager
KPMG Turkey
• In charge of “Customer & Strategy” services: Growth, market entry & differentiation, due diligence, international expansion, channel transformation strategy, product /customer lifecycle management • Roles and responsibilities: Lead and coach a team, recruitment of the staff, lead client engagements, client acquisition/development and relationship management, solution development
3 Jahre und 5 Monate, Dez. 2012 - Apr. 2016
Senior Segment Marketing Manager
Turkcell Telecommunications
• Ensure revenue growth of different consumer and enterprise customer segments • Lead cross-functional teams and launch new digital products, campaigns, programs to improve financial results • Manage and improve loyalty programs • Annual business planning to reach revenue & EBITDA targets • Monitor market research results and set action plans with regard to market dynamics
2 Jahre und 1 Monat, Dez. 2010 - Dez. 2012
Marketing Specialist - Enterprise Segment
Turk Telekom A.Ş
• Manage customer data analytics activities to generate value from big-data and lead base management activities • Lead initiatives to ensure customer loyalty, prevent customer loss and increase customer lifetime value • Increase new customer acquisition by introducing new offers. Support branding and PR activities
1 Jahr und 2 Monate, Mai 2008 - Juni 2009
Marketing specialist
Mercedes-Benz Financial Services
• Assist to the leadership team and carry out board and global level managerial reporting • Work on the feasibility of local/global projects, develop business plans
Sprachen
Englisch
Fließend
Türkisch
Muttersprache
Deutsch
Gut