Maxime BEDU

Wholesale (distributors) and Retail Sales Manager - EMEA - Licensed Fashion Brands (BOSS, Lacoste, Scuderia Ferrari). Brand’s Directly Operated Stores (and e-commerce) = Training, Assortments, Marketing & Promotion plan per country, Shop in Shop’s Locations & renovations, Training tool creation, Store opening events. • Business development (distributors and retailers) strategies per country/market/retail channels • Management of 1 Sales Executive

• Negotiation with Retailers/Operators • Sales Forecast/Stock control & reduction (stock per SKU, per shop). • Definition and Implementation of Marketing, Media and Promotion. • Instore location negotiation, Branded furniture installations. • Direct Management of a team of 70 • Team re-organization • Annual budgets by markets, FULL P&L RESPONSIBILITY.

• Area: Switzerland, Benelux, Iceland & Eastern Europe • Management =1 Sales Associate & 15 Distributor’s brand managers • Definition and Implementation of Marketing, Media and promotion plans. • Selective and Mass brand portfolio in Fragrances, Makeup and Skincare • Contract/Budgets Negotiation, development of annual turnover (€16m yearly wholesale). • Negotiations with retailers • Full A&P control • Sales meeting in local market (team meeting animation) & press conferences participation

• Area: Spain/Portugal, Scandinavia, Mediterranean, Central & Eastern Europe, Middle East, South Africa. • Management: 15 Distributor’s brand managers • Definition and Implementation of Marketing, Media and promotion plans, promotional packaging creations. • A&P budget building and controlling. • Negotiation and development of annual turnover (€40m yearly wholesale). • Help and control distributors in strategic market development. • Negotiations with retailers