Mattia Panico

I am in charge of building and driving Italian market strategy for the brand Rentalcars.com, part of Booking Holdings Inc., ensuring that performance is in line with market overall goals and direction.

I am responsible to partner with new and existing relevant customers with the aim to create and develop their strategic plans. Through the deployment of Booking.com content in different verticals (such as Business/Leisure travel and affiliates) the objective is to create value both in terms of revenues and processes optimisation. While being as most scalable as possible, I also have the mission to put partners’ needs at the center of everything I do.

I was in charge of developing the Medium and Large market in North East, Center and South of Italy, identifying the addressable B2B market and tailoring the Value Proposition on customer’s need and pain-points. Being responsible for all activities, from scouting to actual account management, I had the opportunity to work with different realities and contexts, successfully gaining market trust and creating an active portfolio of over 70 companies.

I was in charge of the worldwide market development for Unfraud. Thanks to the experience acquired in the Cybersecurity field, I am able to understand needs and requirements of customers, choosing the solution that perfectly fits to their business. Along with the founder team, I was in charge of the strategic development of our products, following market trends and exploiting new opportunities.

As Sales Manager, I was in charge of managing external relations with suppliers and clients active in Lazio, Molise and Campania areas, avoiding critical situations that could mine requirements to join local public tenders. I am also responsible of scouting and selecting public tenders to eventually join, based on Quality Certifications obtained.

Supporting the Administration and Finance office - Accounting & SAP Function, I focused on the reconciliation of credits concerning non-regulated business entries, using SAP software.

Master's Degree in Management - Specialisation in International Management Thesis in International Business titled "The problem of Cybersecurity in International Businesses - Players, issues and outcomes".

Thesis in Organisational Design titled "Stato di avanzamento dell'Agenda Digitale in Europa: un'analisi comparata dei modelli Estonia-Italia"​.