Matthias Marek

As a PropTech leader in Europe, allmyhomes simplifies condo buying and offers tailored solutions for developers. Our approach combines transparency, guidance, and market adaptation, transforming the traditional sales model. Leading a versatile team, I streamline marketing through strategic planning and AI. Since 2019, I've contributed to 100 projects totaling 4 billion EUR. As Head, we cut project initiation by 30% and setup costs by 50%, maintaining quality.

Resource planning within the content marketing team and close collaboration with the performance marketing team, ensuring that the team’s outputs are aligned with campaign goals, target audiences, and performance metrics. My initiatives included the exploration of new lead channels, testing and setting up Twitter and Pinterest and experimenting with AI solutions.

Focus was on crafting engaging content that resonated with our audiences and driving measurable results, whilst maintaining strong collaboration with stakeholders across multiple departments.

mybet, based in Berlin, offers licensed sports betting and online casino games in Europe. The mybet Group operates online and in betting shops, with parent company mybet Holding SE listed on the Frankfurt Stock Exchange. I led omnichannel marketing campaigns for major events. Managed targeted newsletters with content personalization. Oversaw customer segmentation for personalized web experiences and optimized promotional budget for maximum ROI.

1. FC Union Berlin, a German football powerhouse, reached the Bundesliga and secured a UEFA Champions League spot. With a 22,012-strong crowd and 45,000 members, it attracts business leaders for partnerships. In Communications & PR, I managed team communications, wrote content, and updated the club's online presence. I directed social media, organized press conferences, and developed CSR initiatives. I produced Club TV content, organized events, and maintained press contacts.

Projektumsetzung zur Markenkommunikation