Masha Burdina

Integrated marketer with 15+ years’ experience having worked on global businesses in a wide range of industries including FMCG, tech and telco, fashion, retail and sports. I have a distinct track record of success and high-level full marketing mix (advertising, events, sponsorship, partner management, social media, PR). Strong background in traditional and digital spheres including: - Brand marketing strategy development & execution - Brand activation campaign development - Integrated marketing and communication campaign from strategy development to deployment Key Brands: Coca-Cola, Bacardi, L'Oréal, Danone, Mars, Nestle, Mobile Tele Systems (the largest mobile network operator in Russia), VK (online social media and social networking service), Topshop/Topman and 2018 FIFA World Cup Well experienced in leading, managing, and collaborating diverse teams. Lucky to share my experience in integrated marketing communications with students at Higher School of Economics as a teacher