Marzena Czernek
Angestellt, Junior SEO/SEM Specialist, ADHELP GRUPA BRANDOO SP. Z O.O. SP. K
Szczecin, Polen
Werdegang
Berufserfahrung von Marzena Czernek
Bis heute 11 Jahre und 3 Monate, seit Apr. 2013
Junior SEO/SEM Specialist
ADHELP GRUPA BRANDOO SP. Z O.O. SP. K
• Create, implement and optimize Adwords campaigns. • Prepare analysis and reports of SEO/SEM activities • Optimize copy and landing pages for SEM • Implement SEO strategy • Track site activity using Google Analytics • Analyze previous activities and preparing offers for SEM campaigns
Bis heute 17 Jahre und 11 Monate, seit Aug. 2006
since 10.2009 – Department Manager, since 05.2010 – Deputy Chief Editor
Strefa Siatkówki
• Prepare the press releases • Update website content (own CMS system) • Conduct a recruitment proces • Run workshops for journalists • Manage of correspondents work during the sports events • Organize work of department “foreign leagues” and all editorial staff • Co-create marketing strategy of service development
5 Monate, Feb. 2013 - Juni 2013
E-commerce specialist
Benhauer/Laboratoires Agnieszka Sagan
• Developed and implemented social media strategies (Facebook) • Managed buzz marketing campaigns • Created sales and marketing strategy • Online store service (Shopper system) • Updated website content (Wordpress and own CMS) and take care of usability
10 Monate, Juli 2012 - Apr. 2013
Public Relations and marketing specialist
Railwaymen - Web development company
• Updated website and blog content (own CMS) • Cooperated with IT media and student associations • Run the buzz marketing campaigns in Social Media (Facebook, Twitter) in English language • Organized career fairs and workshops (PR and HR activities) • Analyzed the market and competition, prepare the market entry strategies • Implemented SEO strategy (basic activities)
2 Monate, Jan. 2013 - Feb. 2013
Social media internship
Violi-Net Interactive Agency
• Run client’s FanPages in Facebook service • Managed buzz marketing campaigns in Social Media • Prepared media releases
4 Monate, Aug. 2011 - Nov. 2011
Internship in e-marketing department
IBMed
• Managed email marketing campaigns • Tracked site activity and performance using Google Analytics • Set up and co-ordinate PPC campaigns in particular Google AdWords • Managed buzz marketing campaigns in Social Media • Implemented SEO strategy (Link building) • Customer acquisition
3 Monate, Mai 2011 - Juli 2011
Customer service expert
Marketing and Advertisement Office “Omega”
• Promoted of firm’s offer on the Internet (forums, Allegro, Facebook, etc.) • Created an E-Mail Marketing Campaigns • Customer support • Prepared the quotations and supervisie over the order processing
1 Jahr und 2 Monate, Mai 2010 - Juni 2011
Internship
MKI – Interactive Agency
• Managed buzz marketing campaigns in Social Media • Created press releases and SEO-PR articles • Updated website content (own CMS system) • Co-created the advertising strategy
8 Monate, Juli 2010 - Feb. 2011
Account manager
Neo-Net Wide Format Printing House
• Revised of customer base and customer acquisition • Business and private customer service • Created sales strategy • Implemented PR activities on the Internet • Wide format print market monitored
Volleyball section
Wisła Kraków
• Updated official website content - volleyball section (own CMS system)
Ausbildung von Marzena Czernek
1 Jahr und 10 Monate, Okt. 2009 - Juli 2011
Sociology
AGH University of Science and Technology
Sociology with the specialisation Multimedia and Social Communication
2 Jahre und 10 Monate, Okt. 2006 - Juli 2009
Sociology
AGH University of Science and Technology
Sociology with the specialisation Multimedia and Social Communication
Sprachen
Polnisch
Muttersprache
Englisch
Fließend