Martina Martini
Bis 2023, Head of Product & Innovation, International Personal Finance
Prague, Tschechische Republik
Über mich
My passion is the launch of products/services and the development of online/offline customer journeys. Most of my knowledge comes from international TECH companies with focus on the B2B segment. I prefer to work very closely with sales, business partners and directly impact business results. I enjoy brand/product communications, creativity, innovations and teamwork. I can be a strategic and conceptual thinker but can also use a “hands-on” approach. People say that I’m an positive and effective organizer and an energetic professional who likes to challenge conventions. I’ve managed international teams, successfully developed and launched cloud services in Europe & USA, created impactful digital campaigns, built brands & supported start-ups.
Werdegang
Berufserfahrung von Martina Martini
1 Jahr und 4 Monate, Sep. 2022 - Dez. 2023
Head of Product & Innovation
International Personal Finance
2 Jahre und 4 Monate, März 2019 - Juni 2021
Digital Marketing Transformation and Business Development
Digital Marketing Transformation and Business Development
www.nuspring.cz – e-Commerce Sales & Marketing Director • Managed e-shop sales, migration, campaigns, suppliers, performance monitoring via GA, PPC, SEO, Heureka, Sklik, developed new site architecture, customer experience, design, content www.sociorating.org – Marketing Communication Head • Developed website content and look & feel, managed social media www.zerogolf.cz – e-Commerce & Marketing Manager • Launched new website, created new content, visual identity and online / offline customer journeys
3 Jahre und 7 Monate, Jan. 2015 - Juli 2018
Head of Marketing for Eastern Europe & Baltics
Kaspersky Labs GmbH• Directly reported to the Regional GM (in Slovenia) with dotted line to the European Marketing Director (in UK) • Handled budget, planning for 16 EE countries, worked with sales, distributors/partners leading to 10% growth • Regionally launched products, campaigns, sales enablement tools, organized events, very closely worked with partners/distributors and established lifecycle communication for customer renewals bringing +15% in sales
• Directly reported to the Global VP (in CZ) with dotted line to the Global Marketing Director (in UK) • Built product identity, positioning, messaging, content and promos to launch AVG CloudCare in USA, UK & AU • Created go-to-market plans and online product experience of innovative B2B AVAST Cloud platform
• Reported to the Global Recruitment Director (in the USA), managed 23 EU countries with 40 team members • Was responsible for Employer Branding in Europe, online / offline communication, hiring campaigns & events • Coached European teams to run local projects, promos on social media and conferences with a budget of €25M
4 Jahre, Jan. 2004 - Dez. 2007
Regional EE & Nordics Marketing Leader/Key Account Manager CEE
Honeywell• Reported to the EE General Manager (in CZ) with a dotted line to the European Marketing Director (in France) • Led strategic planning for 14 countries, managed cross functional projects, designed sales tools, set up service value proposition for the region, which led to a 20% increase in sales growth in 2005
3 Jahre, Jan. 2001 - Dez. 2003
Senior Manager Brand Communication & Business Acquisition
Vodafone GmbH• Created OSKAR Brand Identity & Personality, Brand Design Guide and implemented across organization • Managed €10M budget, increased market share from 2% to 14%, telesales volume by 40%, sales 30%
Ausbildung von Martina Martini
1 Jahr und 10 Monate, Sep. 2002 - Juni 2004
Marketing
ESCEM/ University of New York in Prague, Czech Rep.
High School of Economics {Slovak Republic, Kosice}
Sprachen
Tschechisch
Fließend
Englisch
Fließend
Russisch
Gut
Slovak
Muttersprache