Mag. Martina Grabner
Angestellt, Global Marketing Manager, Primetals Technologies
Linz, Österreich
Über mich
Marketeer with a purpose, Inclusion & Diversity Ambassador
Werdegang
Berufserfahrung von Martina Grabner
Bis heute 10 Monate, seit Sep. 2023
Global Marketing Manager
Primetals Technologies
Global Marketing Strategy for metallurgical services Streamline the marketing activities with the global service units
1 Jahr und 8 Monate, Feb. 2022 - Sep. 2023
Senior Brand Manager for the Portfolio of International Beer Brands
Brau Union Austria, Heineken Operating Company
Managing Marketing & Commercial development of the Brau Union’s Premium Beer Portfolio (lead by Heineken, enhanced by Desperados & Sol); increasing the profitability of the Portfolio. Lead & Mentor the junior BM. Designated I&D Ambassador, pioneering the integration of the I&D aspect in the Brand Communication, with a focus in Inclusive advertising & positive people portrayal. Making the brand more inclusive, only if they are credible.
2 Jahre und 8 Monate, Feb. 2021 - Sep. 2023
Inclusion and Diversity Ambassador in Marketing
Brau Union Austria, Heineken Operating Company
On top of my position, I am proud to be a designated I&D Ambassador, an I&D activist and member of I&D Community, promoting Inclusivity internally-within the Company and externally-through our brands.
1 Jahr und 5 Monate, Sep. 2020 - Jan. 2022
Senior Category Manager Cider & Hard Seltzer
Brau Union Österreich AG, part of the Heineken company
Managing Marketing & Business development of the Cider Portfolio of Brau Union. Shape the emerging Hard Seltzer Category in Austria with launching the Pure Pirana Brand. Achievement: We launched Pure Pirana as 5th player in Austria; after 3 months Pure Pirana became no.1 in Hard Seltzer Offtrade, and kept the leader position till end of year (ACN Report; Nov21). Strenghtened the no1 position of the Brau Union Cider Portfolio and increased its profitability. Specialty: Brands& Category Acceleration
9 Jahre, Okt. 2011 - Sep. 2020
Senior Brand Manager
Brau Union Österreich AG
Managing Marketing & Business development of Category/ Portfolio of Brands; Brand positioning, creation & implementation of Brand/Communication Strategy. Specialties: Acceleration Strategy for boosting the Volume & equity performance of the Brands.
Ausbildung von Martina Grabner
- Bis heute
Master of Public Policy & Management
Master digree at University of Pittsburgh
Strategic Managment, Financial Management, Information Technology, Macroeconomics
Sprachen
Deutsch
Fließend
Englisch
Fließend
Französisch
Grundlagen
Mazedonisch
Muttersprache
Serbisch Kroatisch
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