Martin Bruzl

As a member of the European Leadership Team leading the geographical expansion in EMEA and growing the business from $60M to $300M in 5 years. Setting up direct operations in Central Europe, Middle East, Africa, Turkey and Russia and accelerating the adoption of digital dentistry across geographies. Developing innovative go to market models and driving channel diversification via highly organized and disciplined teams.

Executing and leading the geographical expansion in EMEA with ambition to triple the business in 3 years and to drive sales from $60M in 2017 to $180M+ in 2019. Driving 100%+ growth in key Expansion Markets (Benelux, Nordics, Central and Eastern Europe, Middle East, Africa, Russia and CIS) and accelerating setup changes including new go to market models in focus countries. Building new regional headquarters and teams in Nordics, Israel, Middle East (with focus on UAE and KSA), Turkey and Russia.

Executing and leading the GEOX in EMEA, growing the the business 3 fold in 3 years and driving sales from $60M in 2017 to $150M+ in 2019 in key Expansion Markets (BNL, NDX, CEE, TK, MEA and RU/CIS). Accelerating setup changes including new go to market models, building new regional headquarters and teams in and ensuring full operational readiness, commercial fitness, system compatibility and compliance. Member of the European leadership team.

Managing Sales team and country organizations of Align Technology in entire EMEA with over $250M sales and 150+ employees. Driving growth of 40%, developing and implementing innovative selling models as well as preparing and leading the geographical expansion incl. commercial execution in the new markets. Building new teams in Nordics, Eastern Europe and Benelux. Integrating new product lines into current portfolio / organization.

Managing operations of all 3 B+L business units (PH, VC, SU) in 17 countries (over $55M sales, 100+ employees). Implementing setup changes, taking over the business from distributors and starting direct B+L presence in the market. Building new VC team in CZ and SK and HU. Re-starting B+L presence in Serbia and Romania. Driving strong double digit growth, both top and bottom line. Almost doubled the sales of the region in 3 years and reached leading market share in core portfolio segments.

Full executive responsibility for all 3 B+L businesses (Pharma, Vision Care, Surgical) in CEE. Full P&L responsibility. Managing +$50mil sales, +100HCs.

Overlooking 25 countries of Central and Eastern Europe for Abbott Diabetes Care. Managing 4 subregions (Czech and Slovak, Baltics, CIS incl. Russia, South East Europe). Responsible for commercial operations of Abbott Diabetes Care in the region ($30 MM sales, 50 people). Based in Prague. Full P&L responsibility. Key achievements: - managed to double the sales of the region in 3 years, while keeping superior profitability of the business - started the direct business in Croatia and Slovenia (distributor

Responsible for business development of insulin pump therapy and sales of insulin pumps and blood glucose meters in Czech Republic, Slovak Republic, Hungary and Baltics. Managing sales force incl. therapy educators and full marketing team (30 people, $15MM). Key achievements: - grew the sales from $400M to $15MM - started the insulin pump therapy in Hungary and Lithuania - market leadership in insulin pump therapy in Czech, Slovak and Hungary - 5% MS gain with FreeStyle (TheraSense) blood glucose monit

Competitive Law, Ethical regulations