Marina Egurtsova

— Set up and configured web analytics tools on CIAN websites. — Tracked conversion goals, events, campaigns. — Monitored and analyzed KPIs, which are important for the business. — Measured the effectiveness of SEO, PPC, Display, Social, Email campaigns. — Optimized conversion rate and user experience on CIAN web properties. — Created dashboards and custom reports for multiple stakeholders on regular and ad hoc basis.

— Launched new online store. Got first orders from it. — Optimized website for search engines (SEO). — Performed detailed website analysis, tracked conversion actions, conducted behavior analysis. — Lead project team: copywriter, designer, web developer. — Ran PPC campaigns. — Managed company’s pages in social media: Facebook, Instagram. — Managed company’s online reputation, tracked brand mentions on the web. — Performed competitive research and identified opportunities.

— Developed and implemented online marketing strategy. — Coordinated digital marketing team: copywriters, SEO and PPC specialists. — Increased traffic from search engines by optimizing internal and external aspects of a website. — Increased subscribers base up to 100 000 subscribers in 2 months. — Ran PPC campaigns, monitored campaign results, analyzed key metrics and optimized click-through and conversion rates. — Promoted corporate pages in social media: Fb, Inst, Youtube.

— Used web analytics tools for marketing analysis. — Created new prototypes for web-sites (Axure). — Performed e-commerce analytics.

— Full accompaniment of key clients. — Coordinated development team: designers, front-end developers, developers and testers. — Coordinated digital marketing team: copywriters, SEO and PPC specialists. — Used web analytics tools for marketing analysis. — Did usability analysis.

— Optimized website for search engines (SEO) — Performed keyword research, fulfilled on page & site optimization, developed and implemented link building strategies. — Analyzed effectiveness.