Marina Chumakova

• Defined sales strategy, achieved growth and sales targets • Built strong customer relationships by partnering and understanding customer`s needs • Supported customers in technical matters in high voltage and textile market segments • Managed payment risks • Identified emerging areas and market shifts early • Searched and assessed new suppliers of raw materials in Asia • Supported production by technical solutions and negotiated contracts with machine manufacturers in China and India

• Elaborated and performed product and portfolio strategy, managed commercial and technical product expertise • Developed and implemented marketing activities for specific products and market segments • Forecasted, fixed and controlled budget, margin and other key financials • Managed relationship and assured revenue at big accounts • Performed customer risk management • Supported CRM system development and its implementation • Researched and interacted with foreign suppliers

• Built up market intelligence to support EMEA Sales and Marketing Organization and Global Strategic Marketing • Carried out end user surveys, competitor`s market research • Built up the macroeconomic intelligence • Defined and implemented marketing communications plan, budgeted and controlled marketing costs • Managed and completed all relevant Representative Office documents and administrative duties with support of outsourcing partners • Developed and controlled the annual Representative Office budget

• Drove application development in specific segments at international and Russian OEM’s (share shift, new resin positioning, indirect offsets, metal replacement) • Commercial responsible for volume growth and profitability • Developed material knowledge in assigned application areas, supported customer projects including material selection, part and tool design • Worked together with cross functional and cross regional teams for project progress and success • Evaluated the relevant competitive environment

• Developed, defined and executed sales strategy and plans for CIS markets • Carried out market research, business development studies, sales reports and forecasts • Served existing customers, key accounts, acquired new accounts, coordinated interdivisional activities • Implemented distribution strategy • Provided technical customer` support • Initiated development of custom-tailored products for the local market • Initiated, managed and implemented marketing communication activities