Marcus Erlemann

Data & Technology Consulting @ PHD, Teil der Omnicom Media Group

- Content Creation & Strategy (Film, Social Media, VFX/Animation & Photography) - Web, CMS & eCommerce - Consulting & Support for Start-Ups

Strategy & MarTech Consulting @Omnicom Media Group As a Manager & PMO I'm responsible for multiple client accounts, projects, team member and function as a first point of contact for clients' strategic issues while bearing commercial project responsibility - from the first contract negotiation to project finalization. On an operative level, I lead technical development teams and projects in an agile environment, ensuring effective, reliable and number-driven solution (or product) development.

Part of Omnicom Media Group Marketing Technology & AdTech Consulting - PMO - Senior Consulting (Data-Driven Marketing, Tech-Strategy, Data Management, Data Monetization, Implementation Management, Roll-Out Management) of leading companies in the field of Digital Technology Transformation - Expert within the team for agile Project Management, CRM, DMP, PIM/DAM, eCommerce, CDP - Setup / Management operational project management tools (i.e, Jira/Confluence, Miro) - Working with C-Level managers on client side

Digital business and application ­consulting (focused on Platforms: PIM, MDM, CMS, DAM & interfaces Responsible for Platform Analysis and strategy (including PO/PM) Technical implementation and ­workshops

- Digital Platform Consulting - Application- & Business Consulting - PIM / DAM / MDM / BI

PIM-/eCommerce-Beratung Businessanalyse & Projektvorbereitung Marketing, Vertrieb & Workshops

• Multichannel-Beratung • PIM/MDM-Systeme • IT-Projektmanagement • Implementierung

• Managementberatung • Research und Analyse • Präsentationserstellung • Projektkommunikation

Medienmanagement Kommunikationsmanagement Thesis: Der ROPO-Effekt im deutschen B2C-eCommerce Markt 2014 und seine neuroökonomischen Einflussmöglichkeiten des Neuropricings auf die Kaufentscheidung.