Marcus Bork
Angestellt, Product Owner, Stylight GmbH
Wasserburg, Deutschland
Werdegang
Berufserfahrung von Marcus Bork
Product Owner Partner Growth Services. Interface with partners to support integration of new shops, their campaigns and the surrounding tracking solutions. Review and develop all documentation and processes around all core systems. Optimize workflows within the Partner Growth team. Training of all Stylight account managers.
• Implementing APIs and 3rd party pixels within our clients' environments. • Enabling data gathering through establishing pixel data engine rules on ADARA's backend. • Ensure clean and correct flow of partner data into the ADARA ecosystems. • Supporting CMs and AMs with all technical escalations. • Creating, optimizing and documenting in-house processes in order to train all CM and AM new starters.
• Fully owning ADARA's 3rd party dynamic display tags solution. Globally managing campaign creation and roll-out of all ADARA DCO campaigns. • Managing the distribution of ADARA's Audience Management segments to destinations like LiveRamp, DV360 and TTD. • Interface directly with technical client contacts to roll out high value dynamic campaigns. • AdOps training of all Campaign Management and Account Management new starters. And more
• Being the EU point person to interface with US engineering in order to create, QA and launch all dynamic campaigns. • Driving EU business needs by building upon existing tools and create new ones. • Using past mobile RTB experience to drive development and roll-out ADARA’s mobile solutions. • Supporting our CMs with troubleshooting for all technical escalations. and more
• Executing, delivering and optimizing technical campaigns. • Being the EU point person to interface with US engineering in order to create, QA and launch all dynamic campaigns. • Driving EU business needs by building upon existing tools and create new ones. • Testing, scheduling and trafficking a full range of online ad creative via real time bidding / RTB (including rich media). And more
1 Jahr und 3 Monate, Mai 2013 - Juli 2014
Ad Operations & RTB Specialist
Paddy Power
• Working on the Paddy Power DoubleClick Ad Server (DFA) across all online products & Internet marketing channels. • Trafficking display campaigns for multiple products across various networks & platforms • Plan, execute & optimise prospecting/re-targeting display campaigns on all available exchanges. (mobile & desktop) • In-stream Youtube ads set up & reporting (Adwords/DFA) • RTB strategy & execution using first & third party cookie segments. and more
1 Jahr und 10 Monate, Jan. 2012 - Okt. 2013
Affiliate Marketing Executive
Paddy Power
- Responsible for increasing P&L of key poker affiliates for Paddy Power - Account and relationship management to increase opportunities and partner retention. - Contract negotiation. - Focus on analysis to improve campaign performance and ROI. - Manage monthly budget, revenue targets and new customer targets. - Additionally took on all Affiliate AdOps duties as e.g. adserving and trafficking, tracking issues and landing page requirements
- Partner Relationship Management and Key Account Management (Responsible several key accounts, e.g. PokerStars) - Issue & Project Management for the Poker Industry operators - Conference Management - Acquisition, Retention, CPA and Revenue Share deals - Promotions Management for the Poker Industry operators - Regulated Markets
Creation of a promotions pipeline, optimization of the promotions process. Responsible for rolling out all promotions with the partners
German / English Customer Support Representative, after one month Shift Lead responsible for training new CS starters.
1 Jahr und 2 Monate, Aug. 2008 - Sep. 2009
German Customer Support Representative
GOA Games Services Ltd.
customer care, receiving feedback, investigating bugs, solving technical problems, handling violations
1 Monat, Mai 2008 - Mai 2008
Departmental Manager
Autohaus Huber
Management of the company's vehicle stock, management of the payment flow
9 Monate, Sep. 2007 - Mai 2008
Parts Manager
Autohaus Haag
5 Jahre und 3 Monate, Juni 2002 - Aug. 2007
Informatikkaufmann
Reisinger
Ausbildung von Marcus Bork
2003 - 2006
Informatikkaufmann
Staatliche Berufsschule II Traunstein
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen