Marcos Cadena

Led MHG center of expertise for developing and executing MHG digital strategy, customer engagement, multi-purpose innovation, and acceleration of brand presence through emerging digital media, including the web, mobile, and social. Served as a key adviser to Minor's executive management in influencing the strategic digital roadmap.

Responsible for the company’s worldwide distribution, digital strategy and operations including, SEM, SEO, PPC, Mobile development, CRM, Loyalty program, Social media, TPI, GDS and Central services architecture including CRM and loyalty program. Selected technology and suppliers to develop innovative company-wide and web strategy. Responsible for all the financial results and budgets.

Overall responsibility for the company’s worldwide digital operations including, SEM, SEO, Mobile development, Architecture, E-CRM, Social media, TPI. Identified optimization tactics for improving online sales for the different markets (Europe, MEA, Asia)

Management of team of 3 people and 40 web coordinators. Responsible for the company’s worldwide web & ecommerce infrastructure, development, SEO, wire framing, architecture, security and analytics system.

Founder and responsible for the administration and management of the company. Organization of the teams and project deliverables. Organization of overall sales and contracting.

SEM, SEO, Digitl advertisment, Matketing, E-Reserch, Social Media, Campaing Management