Marcela Ceballos
Angestellt, Design Researcher - Service Designer, DroidSolutions GmbH
Leipzig, Deutschland
Über mich
Hi! I am a user researcher passionate about social innovation and transformation by design. I hold a Master of Arts in Cultural Management and a Master of Sciences in Design Research. I love exploring social and pedagogical applications of design, as I consider it a powerful tool for positive change in our societies. This has allowed me to participate in diverse projects for over 10 years to develop services, strategies, and products (digital and analog) for the academic, public, and private sectors. I have good skills in planning and implementing qualitative design research processes for generative and evaluative needs, defining insights and opportunities that help teams make better decisions and enhance user engagement. I feel confident with ethnographic research tools, collaborative design processes, human and user-centered design approaches, and design thinking tools.
Werdegang
Berufserfahrung von Marcela Ceballos
Bis heute 5 Jahre und 5 Monate, seit Feb. 2019
Design Researcher - Service Designer
DroidSolutions GmbHDesign research processes for service design and UX/UI development.
Bis heute 6 Jahre und 9 Monate, seit Okt. 2017
Design Researcher - Service Designer
Freelancer
Design researcher for UX/UI - Service Design - Usability and interaction testing for digital services.
Design research proceses for service design and UX/UI development.
I supported strategic conceptualization, planning and execution of the Major Cities of Europe Annual Conference, hosted by the City of Leipzig and Lecos GmbH.
3 Monate, Feb. 2017 - Apr. 2017
Design Research Intern
Stiftung Bauhaus Dessau
I planned and conducted archival research and developed contents for the Bauhaus Foundation’s exhibition Craft Become Modern. I also logistically supported its installation.
6 Jahre und 5 Monate, Jan. 2010 - Mai 2016
Adjunct Professor
Pontifical Bolivarian University
Jul 2011- May 2016. Supervisor for design research thesis in the field of Material Culture Research: planning, implementation, and writing of final research report. Jan 2010 - May 2013. Subject: Design Research Fundaments: knowledge generation for design projects and discipline - research types and research tools. Jan 2010- May 2011. Subject: Product and Community: reinforcing of productive projects in local communities in Medellin, local production systems, co-design and collaborative processes.
2 Monate, Jan. 2016 - Feb. 2016
UX Researcher - Service Designer
Xperience Design
User research for online-banking platform redesign. Observation, usability testing, in-depth interviews, system map and customer journey building, profiles definition, and insights report. Location: Medellin, Colombia.
2 Monate, Apr. 2015 - Mai 2015
UX Researcher - Service Designer
Xperience Design
User research for the project Mobile Payments. Observation, usability testing, in-depth interviews, system map and customer journey building, profiles definition, and insights report. Location: Medellin, Colombia.
1 Jahr und 4 Monate, Apr. 2013 - Juli 2014
Strategic Analyst in the Strategic Innovation Area
Medellin Smart City
I planned, coordinated, and conducted research towards the development and re-design of public services and the implementation of strategies for urban social innovation development. I worked with Human Centered Design and Design Thinking tools. Location: Medellin, Colombia.
2 Jahre, Mai 2011 - Apr. 2013
Design Consultant
Cultural Development Center - Moravia/Medellin.
I supported local groups of artisans in product design processes and coordinated a co-design process for the project Tricilab: moving cultural device, for cultural activations in the neighborhood. I also taught in the Arts and Crafts area throughout this time. Location: Medellin, Colombia.
Ausbildung von Marcela Ceballos
1 Jahr und 1 Monat, Okt. 2016 - Okt. 2017
Design Research
Hochschule Anhalt
Thesis: Fostering Intercultural Collaborative Encounters: a study of the role design can play in refugees’ integration processes towards social cohesion. Advisors: Prof. Stephan Pinkau – Dr. Regina Bittner.
2 Jahre, Jan. 2014 - Dez. 2015
Cultural Management
University of Antioquia
Thesis: Expanded Industrial Design as an Innovative Category of Cultural Management. Outstanding distinction. Advisor: PhD. Raul Dominguez.
5 Jahre und 5 Monate, Juli 2003 - Nov. 2008
Industrial design
Pontifical Bolivarian University
Design Research . Design for Social Innovation . Material Culture Research . Social Design
Sprachen
Spanisch
Muttersprache
Englisch
Fließend
Italienisch
Fließend
Deutsch
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