Marc Zwickl

Marketing strategy development and optimization for Lidl Plus App Holistic data-driven program communication along customer lifecycle Further development of the customer loyalty program and value proposition Support to Lidl countries to provide outstanding customer experiences with Lidl Plus Holistic data-based campaign management to bind customers and improve KPIs Performance report development and continuous improvements

Loyalty Program Development CRM Management Customer Journey Development Omnichannel Campaign Management Project and process management Workflow optimization Management of internal teams, external service providers Budget management

CRM Management Customer Journey Development Digital Campaign Management Lead Generation Content and Campaign Management Onsite Project and Process Management SEO Management of internal teams, external service providers Budget management

Development and implementation of online shops Category management E-Shop management SEO Budget management

Development and implementation of customer loyalty programs B2B/B2C automotive, agricultural, FMCG Campaign management print/digital CRM loyalty management Content management

Campaign management D2C/B2C print/digital Partner management and cooperations Data selection and address management CLC/CLV optimization Management of service providers and agencies Budget management

E-Shop-Development Category Management Customer loyalty and support Cooperation management E-mail marketing SEO/SEM Campaign management print/digital

Marketing and product development of wine tourism offers Development of communication tools Project management Partner management of regional winery’s

Marketing