Lydia Wagner

- Sustain trusted client relationships across two lines of Verizon Wireless (brand/integration) - Supervise team of up to 4 junior account team staff; administer annual reviews and career pathing - Manage execution of campaigns utilizing TV, cinema, outdoor, and print mediums; maintain billing & scope of work - Draft and present strategies, deployment plans, agency POVs and responses. Help craft, execute, and analyze research initiatives (brand and advertising tracking, strategy development, and creative op

Verizon Wireless – Brand/Product/Integration teams - Managed campaign launches across all mediums - Team lead on category competitive and press; coordinated billing process; developed and maintained all estimates and client approvals. NYC Mayor’s Office to Combat Domestic Violence – Pro-Bono Campaign - Implemented launch of print and outdoor campaign to support domestic violence victims throughout NYC - Campaign resulted in a 63% increase in average daily call volume to the hotline and a 425% increase

Verizon Wireless B2B team - Facilitated execution of the first Treo, Push to Talk, and BroadbandAccess launches; helped team to organize all functions of launches (creative, media, traffic, production, and billing). Led all competitive analysis

Human Resource Development Minor, Study Abroad in Florence, Italy