Lulu Petrina

At Worrell, my work took me around the world as I've lead and conduct ethnographic and clinical immersion research for next-generation medical technologies across Europe and Asia. My background is in interior architecture and business, but as Director of Research at Worrell, I'm able to merge my passion for design with my lifelong dream of working in the medical field and human factor research.

As Senior Director of Design and Programs at Geneva Healthcare, I have the privilege to work with an inter-discplinary team of Clinicians, Designers, and Engineers to build game-changing products offerings for the healthcare industry, from the ground up. Working with a start-up team brings another level of excitement and invaluable learning experience.

Strategic design consulting for event marketing and consumer engagement activities

Marketing, Business Development, Graphic Design, and Concept Architect

Strategy, Business Development, Research & Development, Brand Consultant, Designer

Business development consulting for small > medium sized local businesses and start-ups

Writing about emergent global cultural trend from around the world.

Innovation, User Research, and Design Thinking

Culture and Environmental Sustainability in Architecture // MInimalism as an approach to interpreting human behaviour and design translation.

Commercial/hospitality design and revitalization of industrial/heritage building