Lorenzo Bronzi

Identify, Initiate and manage Insights and Actions needed to drive the global shift of Tele2 market positioning in key markets. Implement and drive Customer Experience programs across all markets. Focus on Insight based business understanding of key markets. . Evangelize customer Insight in all markets. Manage Key projects related to senior management objectives. Vendors Management

Drive timely execution of Surveys across Asia/Pacific, Latin America, North America, and Europe. Support timely execution of surveys Worldwide. Provide Reporting of results, conclusions, interpretation and synthesis (diagnostic framework), to all businesses included. Support with business owners worldwide Annual Plans, Communication of Results & Advice on Key Topics of Action Plan. Being the internal consultant for any question related to market opportunities and customer. Manage Key research suppliers.

Direct and coordinate pan-European & Pan American research studies and interact with local and global management to ensure customer and consumers satisfaction across the market. Project management, including coordination of cross-functional teams. Supervise and perform data analysis which includes the use of appropriate statistical applications (SPSS or SAS) so to meet the project goals. Supervise and perform reporting and presentations for research projects that lay out the findings.

Responsible for analysis of customer behavior as basis for marketing activities: data mining, formal modeling, decision trees. Segmentation and exploration of data relationships for understanding relationships between dimensions. Managing online surveys for the European Market. Develop processes for clustering of contact types and customer behavior predictions (Market segmentation). Interaction with Product and Marketing managers for activities planning and results management.