Lorena Pavan

Support the Development Team Selecting print techniques for cotton based products Sizing and placement of graphics Supporting the Merchandiser Team Creating new styles for M’s, W’s and Youth mostly for SMUs collection Creating new graphics for M’s, W’s and Youth Color merchandising from concept to final execution Main contact for Colors Main point of contacts for US Team Main point of contacts for EU Merchandisers. Coordinating Merchandising workshop.

Responsible for the creation of the Marketing Department, which previously did not exist within the company’s structure - Managed a team of designers with whom all catalogues, price lists and technical sheets were created as well as trade show and showroom marketing materials - Responsible for the creation and production of the catalogue

Created customized products and their respective technique files for production - logotype and catalogue creation, film selection for typography/print - Researched and developed of promotion materials - Managed two graphic designers in the logistic phase