Loredana Cambiganu

ESG, Digital & Marketing Communication, Corporate Communication, Events, Media Relations, Engagement & Transformation

- Expertise in generating strategies of people driven campaigns for a group of brilliant clients using social media and non conventional tactics to generate newsmaking, word-of-mouth and viral marketing, promoting their brand and building a community. I develop media architectures to create a real, valuable, enjoyable and measurable synergy. CLIENTS: • Kenwood • Infojobs • Max Mara • Unicredit • CTS • Gazzetta.it • Subito.it • Valen

- WOM monitoring, analysis, actionable insights - WOM activation programs - Seeding and tracking strategist of viral and word of mouth campaigns: • goal setting • social media hunting • viral DNA enuleation • social media interaction strategy • viral video and advergame publishing strategy • social media monitoring and analysis • reporting CLIENTS: • Heineken • Kenwood • CTS • Beck's • Barilla • Corse-Agence du tourisme

Building and developing key client relationships; strategic and creative project management for advertising campaigns, from concept envisioning to final implementation and roll out. Key Activities and Responsibilities · Ultimately responsible for the creation and implementation of all marketing campaigns according to clients’ mandate · coordination of 3rd part suppliers · new Business development and prospecting

Marketing: Brand Management, Web Marketing, Direct Marketing, Relationship Marketing, Statistics Advertising - Communication Planning, Copy Judgment, Creative Problem Solving, Digital Media, BtB, Public Affaires