Lon Hendrickson

AlphaBrand Strategies works with B2B clients to develop differentiated marketing strategy. We teach companies to use a careful process of Strategic Market Planning to help them effectively: • Identify and target receptive, profitable market segments • Establish a leadership position based on what potential customers value most • Evaluate your ability to successfully pursue and exploit the opportunity, and • Develop a compelling brand that inspires trial, builds affinity, and creates loyalty

Advertising, Public Relations, Business Administration