Lisa Wadle

At SportCity I teach BodyCombat and PowerPilates classes to a group of 30 members, 2-3 times per week.

As the manager of the DE/AT/CH team, I am responsible for coordinating and executing the OLS Formula in Germany, Austria and Switzerland. The main goal of our services is to generate as much as possible leads/clients that are interested in joining a gym. In order to do that, we use all possible online marketing tools. Including website, website conversion optimization, leadboxes, landingpages, Facebook advertising, Google Adwords advertising, Instagram advertising, Google Analytics, A/B testing and more.

Together with Greinwalder&Partner, we developed an adapted version of the HPM formula for the international market: the Online Lead System. After 2 months of working at HPM, I presented OLS to a group of 30 GWP consultants. After 3 months, I presented the product to an audience of 700-800 (potential) clients over a course of 7 days through Germany, Austria and Switzerland. In my 5th month, I rolled out OLS for 40 customers in the DACH region, together with a new German speaking colleague.

Project manager of various activities to attract new customers - Setting up a direct sales program together with Westwing’s marketing manager. - Carrying main responsibility for market research regarding consumer’s relocation, as this event has a big influence on purchasing behavior of home & living products. - Continuously monitoring quantitative results of marketing activities.

#FITGIRLCODE is an online community for young, active women. My articles evolved around food, health, fitness and well-being. On Instagram, I created a following of 5800 on my account @lisacoconut.

Campaign planning and execution for online retail partners - Working together with online retail partners on the planning and execution of campaigns. - Assisting in campaign set up and providing feedback. - Recapping and evaluating campaigns. Executing and optimizing the localization process of nike.com NL - Managing the team of Nike's translation agency. - Providing translations for requested copy. - Streamlining and optimizing the process with the various teams working on nike.com.

Working with online retail partners on future campaigns. Nike.com localization; working on the Dutch version of nike.com. Providing Northern Europe Football Leagues with media assets. Sending out digital newsletter as well as collecting highlights for different categories.