Lisa Niesen

Management of assigned key accounts including planning, preparing, implementing and evaluating activities as well as budget responsibility. Development of concepts & activities to further drive channel performance (Sales, Shares, Active Sellings, …) across accounts. Management of cross-functional projects & tasks for the channel (Launches, Sales Cycles etc.).

Support and drive the deployment of multi-category portfolio and pricing strategy and plans across diverse brands in the local end market Lead the coordination of the Route to Market deployment with the cross-functional teams and ensure all relevant information is available on time in full and always up to date to allow for a proper Forecast Planning and Supply Chain Management Lead local creative agencies for asset adaptations to end market needs and origination of specific local brand deployment materials

Launch and build the new brand “glo” as one of the driving forces for the “potentially-risk-reduced-products”-agenda of BAT within Germany. Leading local creative agency on a daily base while developing and executing consumer facing communication materials e.g. Out of Home, Ambient Marketing, POSM Materials and D2C (Promotions). Drive new product implementation processes and develop, coordinate & execute long-term brand strategies.

2 year program in 4 different marketing related functions to qualify for a future management position at BAT. 1. Field Force (Sales Representative) 2. Brand Marketing for the global drive brand Lucky Strike 3. Global Insights & Research for Next Generation Products (Global Headquarter London) 4. Key Account Management for Convenience & Specialists Clients (Trade Marketing)

Media Management & Online Management