Lindsey Brown
Angestellt, Marketing Campaigns Lead, 3-GIS
Huntsville, Vereinigte Staaten
Werdegang
Berufserfahrung von Lindsey Brown
Bis heute 6 Jahre und 2 Monate, seit Mai 2018
Marketing Campaigns Lead
3-GIS
- Coordinate planning and development of integrated marketing campaigns - Work closely with subject matter experts and conduct industry research to develop marketing content and sales outfitting collateral - Manage production of marketing collateral with internal and external graphic and video resources - Coordinate messaging and onsite activities at local events, national and international tradeshows - Analyze metrics and reports to determine effectiveness of campaign activities
11 Monate, Juli 2017 - Mai 2018
Marketing and Sales Representative
Techtronic Industries
- Responsible for market growth at a rate of 18% - Developed and executed a SWOT analysis of the market - Assisted with on-boarding and training of new team members - Performed marketing, merchandising, and sales activities to exceed sell through forecast - Trained store management and associates on product knowledge and sales strategies - Implemented strategic corporate brand marketing initiatives
8 Monate, Dez. 2016 - Juli 2017
Event Marketing Specialist
Techtronic Industries
- Responsible for market growth at a rate of 53% - Developed and executed a SWOT analysis to effectively grow sales - Trained store management and associates on product knowledge and sales strategies - Monitored weekly sales and interpreted monthly results to identify ROI and KPI of marketing strategies - Assisted in planning and executing principle trade association meetings, conventions, trade shows, store events, etc.
3 Monate, Mai 2015 - Juli 2015
Marketing Intern
Zed Marketing Research
- Conducted market research for company projects which contributed to the enhancement of go-to-market strategies and recommendations for clients including Nestlé, Hewlett Packard, Bongrain, Disneyland Paris, and Häagen-Dazs - Created and presented concept and image boards, discussion guides, proposals, and other promotional and technical items - Scheduled, observed, and transcribed content of focus groups and interview activity
Ausbildung von Lindsey Brown
3 Jahre und 10 Monate, Aug. 2012 - Mai 2016
Business, European Studies, French, Global Management
The University of Texas at Austin
Sprachen
Englisch
Muttersprache
Französisch
Fließend