Lina Maria Buenaventura Gomez

Responsible for Innovation Process and New Product Development, to achieve corporate long term goals. - Identify market opportunities for new categories, based on deep Consumer and Market understanding - Product and Brand development from concept to launch (consumer exploration, packaging, product, price and marketing strategy) - Development and coordination of Marketing and Trade Marketing plans to support new product launches - Standardization of Innovation process - Multifunctional Team Responsi

Responsible for driving Category growth, creating a Regional Strategy based on global guidelines. Countries on charge: México, Central America and Caribbean, Andean and Southern Cone. - Development of 2009 – 2011 Regional Strategic Plan for the 3 categories - Lead the introduction of new products into the local markets based on agreements with local teams - Implementation / Development of global and regional advertising campaigns - Budget Management: US$800M in 2009