Liene Mihalova
Angestellt, Team Leader CRM Campaigning & Loyalty, HUGO BOSS AG
Abschluss: Masters of Science, European School of Economics
Metzingen, Deutschland
Werdegang
Berufserfahrung von Liene Mihalova
Supporting the marketing side of the HUGO BOSS Global Loyalty Management team, including: - coordination of all loyalty program initiated marketing activities; - CRM projects (from online to offline); - OMNI channel initiatives; - loyalty rooted event project management; - coordination of internal interfaces; - creative, strategic and project management support and others.
7 Monate, Feb. 2016 - Aug. 2016
Strategic Marketing Advisor
Freelance
International Marketing Strategy, Digital Communications, Events. Focus on SMEs.
7 Monate, Juni 2015 - Dez. 2015
Marketing Trainee
VF Corporation
Support the EMEA marketing team: -PR (media plan execution, asset production, PR analysis, monitoring and evaluation) -EVENTS (creative support, branding solutions, on-site support) -FASHION MARKETING (campaign management, execution according to the trends, research, analysis of the competitors) -SPORTS MARKETING (ambassador support, communication, seasonal seeding management, rider social media performance analysis) -GENERAL (CRM/E-mail marketing, sales meetings, reports, internal communications)
1 Jahr und 2 Monate, Juni 2013 - Juli 2014
Account Manager
Memais
Marketing project management, starting from strategy and creative concept’s development, to the implementation at a tactical level. Campaign management according to client’s needs. Division of tasks and supervision of the work in internal environment (designers, social media administrators, copywriters, suppliers). Created social media strategies as well as administrated social media accounts. Handling with the available budgets, managing campaign costs. Evaluation of the campaign effectiveness.
2 Jahre und 1 Monat, Nov. 2010 - Nov. 2012
Senior Student Ambassador
Birmingham City University
Being a part of the marketing team at a tactical level. Attracting new students and prospective students to the university by making them aware of the values, vision, mission, daily life of the university in terms of academic and social presence. As a Senior Student Ambassador I was more involved in the strategic planning of activities and had a chance to supervise peers at some cases, influence the long term plans of the programme.
1 Jahr, Sep. 2011 - Aug. 2012
Marketing and Communications Specialist
SEB AG
Tactical implementation of marketing and communications/PR strategies. Assistance in developing long term activities for SEB group's initiatives in Latvia at a strategic level. Maintenance of social media platforms, assistance and (in some occasions) leadership of marketing and/or communications projects, management of sponsorship events, creation of PR content weekly in terms of press releases, market research and monitoring, organisation of press conferences, interaction with media.
2 Monate, Mai 2011 - Juni 2011
Public Relations Intern
Grayling
Support the PR Agency with help where necessary (writing press releases, competition copies, researching competitors, researching clients and their competitors, participating in brainstorming sessions, selling in to media, contacting clients and others). Performing evaluation of campaigns, assisting in press conferences and events.
2 Monate, Aug. 2010 - Sep. 2010
Project Manager Assistant
Cesis Municipality Council
Involved in the organising of an entrepreneurial conference amongst local businesses, delegates from the municipality, representatives from several embassies as well as government institutions. Involved in the planning process as well as during the actual conference.
Ausbildung von Liene Mihalova
1 Jahr und 8 Monate, Sep. 2014 - Apr. 2016
Marketing
European School of Economics
21st Century Advanced Business Structures, Accounting and Finance, Applied Business Research Methods, E-business, Innovation Development, Integrated Marketing Communications, International Business Management, International Strategic Marketing, Managing for Sustainability, Marketing of Services.
3 Jahre und 10 Monate, Sep. 2009 - Juni 2013
Public Relations and Management
Birmingham City University
Marketing Communications, Marketing Research, Marketing, Advertising and PR Practice, Reflective Manager, Complexity of Management, Creative Industries Marketing, Management Organisation Synergy and others.
Sprachen
Englisch
Muttersprache
Russisch
Gut
Italienisch
Grundlagen
Latvian
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