Letícia Andriola-Scherer
Angestellt, Project Manager, Springer Nature
Heidelberg, Deutschland
Über mich
Results-oriented, innovation-driven and committed Marketing Strategist, with 15+ years of progressive experience across Germany, London and Brazil. Articulate communicator, with a special ability for building internal and external allies and selling innovative ideas across the organisation for buy-in of all levels. Continuous process improvement and creative marketing on a daily basis, cultivating a collaborative environment and empowering the people within it.
Werdegang
Berufserfahrung von Letícia Andriola-Scherer
Bis heute 2 Jahre und 5 Monate, seit Feb. 2022
Project Manager
Springer Nature
Marketing Effectiveness & Strategic Projects
1 Jahr und 6 Monate, Aug. 2020 - Jan. 2022
Marketing Manager
Springer Nature
2 Jahre und 7 Monate, Jan. 2018 - Juli 2020
Associate Marketing Manager
Springer Nature
eCommerce, eRetail & Trade Marketing
4 Monate, Sep. 2017 - Dez. 2017
Marketing Coordinator - eCommerce, eRetail & Trade Marketing
Springer Nature
9 Monate, Juni 2016 - Feb. 2017
Adjunct Faculty
Schiller International University
- Function as an Adjunct Faculty to efficiently organise, revise and edit course materials on a daily basis, teaching business related subjects in undergraduate programs. - Exhibit effective verbal and written communication to engage the individuals and students effectively. - Define educational objectives for students and charted their professional plans for continuous growth.
1 Jahr und 4 Monate, Aug. 2011 - Nov. 2012
Marketing Consultant
Molter Consulting
- Worked on projects in retail, events and footwear for customers throughout south Brazil. - Created informational, promotional and other marketing content / blogs for well-known social media platforms such as FacebookTM, TwitterTM, YouTubeTM and LinkedInTM. - Developed marketing plans, designed and implemented surveys, and researched on consumer behaviour. - Implemented communication strategies and created advertising material (for Molter and its clients).
4 Monate, Feb. 2012 - Mai 2012
Marketing Coordinator
Kat Maconie
- Spearheaded the entire marketing / brand communication with retailers and final customers, expertly developed and reviewed advertising material and carried out in-depth sales forecast analysis. - Accountable for mailing lists coordination and organised events (trade shows, in-store and press events). - Performed product tree assembling and analysis as well as press releases writing along with PR-Agency.
11 Monate, Feb. 2010 - Dez. 2010
Junior Consultant
Plano1 Consultoria Jr.
- Provided exceptional management consultancy services to both small and medium companies from numerous branches across Porto Alegre Area. - Followed-up with the latest trends and changes while developing strong relationships with all the clients.
2 Jahre, Juli 2008 - Juni 2010
Key Account Manager
Paquetá - The Shoe Company
- Delivered international customer service / sales support, and managed purchase orders and contracts. - Examined sales and products performance as well as conducted and attended staff / team meetings. - Proactively facilitated the Commercial Department to identify and acquire new business opportunities.
1 Jahr und 6 Monate, Jan. 2007 - Juni 2008
Coordinator - Production Planning and Control (PPC) department
Paquetá - The Shoe Company
- Improved and maintained production performance, completed regular work with strict sales deadlines. - Effectively designed and developed distribution material, including shoe boxes, labels and brochures. - Consistently provided management support to the team members for production planning and control.
Ausbildung von Letícia Andriola-Scherer
1 Jahr und 5 Monate, März 2012 - Juli 2013
Marketing
ESPM
Sciences of Consumption
4 Jahre und 11 Monate, Feb. 2006 - Dez. 2010
Business Administration
Universidade Feevale
International Business
Sprachen
Englisch
Fließend
Portugiesisch
Muttersprache
Französisch
Fließend
Deutsch
Gut