Lena Stäcker

Category Manager - Analyses of shopper behavior - Optimization of shopper KPIs - Consultant for a leading drugstore chain

Brand Manager Hair Styling - Management of Taft, Henkel's biggest Hair Styling brand as well as cross-category brand Syoss - Steering of brand portfolio, budgeting, and communication - Analysis of market & competition - Coordination of umbrella campaigns, including the Schwarzkopf "Create Your Style" campaign

Junior Brand Manager Hair Care - Management of Gliss Kur, Henkel's second-biggest Hair Care brand - Steering of brand portfolio, budgeting, and communication - Analysis of market & competition - Launch of a new brand in Hair Care portfolio

• Einsatz im nationalen Marketing für die Beauty Care Marken Fa und Right Guard • Unterstützung des internationalen Teams bei Launches und Relaunches nationaler Produkte sowie bei der Erstellung von Markt- und Wettbewerbsanalysen • Betreuung von Online Marketing Kampagnen sowie Promotionen am POS