Laura Bartels

Coordinator of Culture Marketing area, in charge of structuring a 3 month activation plan for Red Bull Batalla de los Gallos event, while shaping the event structure including location, artists and suppliers. Supported 3rd party events, structuring long term alliances with scene influencers and supported the execution of 2 Red Bull Music Academy events.

Coordinator of Consumer Collecting department, focused on increasing brand awareness and product trial, while improving availability and execution in +200 POS around university campus. Structured strategic marketing and sales plans, leading a numerous team across different cities, developing regular brand activations of small and medium scale and working together with creative agencies as well as cross-functionally with all company areas, mainly with sales department.

Assigned to Marketing department after rotating through all the areas of the company. Supported planning and execution phases of events in sports and culture area (RBMA session/club night Peru, Red Bull Cliff Diving Cuba), while developing an Opinion Leaders’ program for Colombia, Peru, Costa Rica and Jamaica. Additional experience on Brand Advertising and internal tools management.

Assistant of the Ph.D. in Philosophy and ex vice minister of education, Luis Enrique Orozco Silva, tutor of his MBA class "The leader, his ethics and responsibility", while assisting the development and publication of his book "La Educacion Superior: Retos y Perspectivas" on Education in Colombia.

Consultant for Disney company in Australia & New Zealand region as part of a five-member multicultural team. Analyzed the state of digital and physical piracy and established specific action plans to fight it from both the company and the Film Industry points of view.

Performed quantitative and qualitative analysis of market and consumer behavior for Hair Care, Blades & Razors and Oral Care categories, providing relevant inputs and recommendations for Marketing strategy.

Marketing, Market Research and Consumer Behavior