Lars Holzbrecher

Restructured, managed and planned the buying process for all categories and channels for multi-platform streetwear retailer. Primarily focusing on strategy and improvement of overall structure and process, generating greater operational effectiveness and buying efficiencies.

Worked on European brand management and operational marketing mix strategy, role spanning product development, marketing and pricing strategy and sales distribution across 19 countries.

Responsible for managing and planning the action sports, selected and streetwear departments. Managed all aspects of the sales cycle from assortment planning, forecasting, exclusive product and program development, order management and end of season analysis.

Responsible for buying the action sports and lifestyle sneaker collections for specialty retail stores. Tasks included open-to-buy management, assortment layout, track and maintain stock to sales.

Sales Agent for fashion and streetwear apparel and footwear collections including Dunlop shoes and Boxfresh. Successfully launched Umbros premium fashion footwear range in 2002. Managed and worked with key accounts.

Managed most day-to-day relationships and operations with all skate-related brands at stationary store. Created a balanced skateboard hardware and footwear assortment to fit within plan, trend and customer needs.

SOCIOLOGY AND MEDIA STUDIES Bachelor thesis: Sneaker- Fan Cultures On The Internet