Lars Anthonisen

Partnering with major advertisers and agencies across Southeast Asia & Asia Pacific to develop digital solutions that build brands and grow businesses.

As Regional Digital Strategy Director in Mediacom's Digital P&G team I lead strategic digital planning for P&G regional accounts.Main responsibilities include: - Identifying key areas of engagement and P&Gs approach to maximizing the global Joint Business Plans that P&G have signed with key media owners in the digital space. - Working with MediaCom P&G teams in each of the markets to bring to life the regional agreements and points of engagement - Strategic thought leadership in the area of digita

Responsible for managing Adform’s marketing team and a key person in realizing Adform’s aggressive growth goals Key Marketing responsibilities include: • Market and competitor analysis • Producing marketing-, PR and sales materials • Coordinating with PR and creative agencies • Executing marketing campaigns • Attending and representing Adform at events and fairs • Playing a key role in maintaining and strengthening the relationship to key clients.

Project manager and international planner for Internet, mobile and other interactive media. Planning, negotiation, buying and evaluation etc. for local and world-wide digital advertising campaigns. Ad serving & tracking expert. Promoted to from Planner to Manager in 2008 - responsible for leading a team of planners, junior planners, traffickers and trainees + budgetting, business strategy etc.