LESLIE BUBLIN

Digital marketing, corporate marketing, product marketing, GTM planning and execution, brand strategy

Global marketing and communications support: - Integrated marketing communications (including media relations) - CRM - Internal communications - Rebuilding your marketing and communications department(s) - Product marketing - Digital marketing Helping organizations become more customer focused including internal/external activities designed to create a superior customer experience Client list available upon request

In this newly created position, responsible for building an all-new global marketing & communications function for the company’s largest division ($4.5b). Led an initiative to create a more customer focused organization. Supported 8 business units, in a matrix environment, ranging in size from start-up to $1.7b in revenue.

In this newly created position, assisted the N. American President & Strategy Board re-engineer the organization via the design, development & implementation of a turnaround plan focused on improving revenue (sales, marketing, after sales) & becoming a more customer-focused organization. Responsible for the long term & current year non-financial side of the business planning process that provided the framework for meeting plan metrics (revenue, profit, etc).

Responsible for the design, development & implementation of the Saab brand repositioning. Responsible for the full marketing mix (integrated marketing communications launch, national & dealer advertising/promotion, CRM, internet marketing, product marketing for special models, monthly sales improvement planning), a Customer/Dealer Assistance Center & directed PR/Communications. Co-responsible (with Sales) for pricing/incentives, distribution/production planning, sales forecasting.

Responsible for supporting W Europe & 9 additional international markets with their brand launch & repositioning, integrated marketing communications, & new vehicle launch plans to ensured globally consistent brand positioning & communication tonality. Developed new Cadillac globalization strategy including reorganization, headcount, decision making hierarchy + global new business development process. Led development of global marketing strategy & 5-year strategic growth plan.

1999-2002 Manager, Corsa Brand European Marketing
 (B2B & B2C) 1996-99 Manager, Aftermarket European Marketing Communications & Dealer Programs (B2B) 1995-96 Acting Director, European Aftermarket Product Strategies (B2B)

Tyco Electronics Leadership Development Program. Four month program for select executives.

Numerous, 5-day, on-site classes sponsored by my employer

Awarded fellowship for full-time study.

Material Science & Engineering concentration