Konstantin Kobyzev

Looking for professional opportunities in Germany due to family reasons

Responsible for Brand portfolio at BAT Russia ($1 Bln). Reporting to Marketing and Sales Director. 30 reports. Amended Brand portfolio strategy from “premium only” to more balanced “premium” / “VFM” approach. Prepared new Brand architecture in VFM, amended VFM pricing. Prepared respective launches. Amended go to market strategy towards “fewer bigger" initiatives. During my assignment market share grew from 19,7% to 20,8% breaking 1 year negative share trend.

Full Marketing responsibility. Reporting to GM. 5 Product Categories. 32 reports. Portfolio and Brand strategy, Brand positioning, pricing, profit. Crisis environment. Brought Gum market share from 22,0% before my assignment to 24,2% by end of assignment; increased Chocolate Bars sales and profit by +25%, brought Chocolate Bars market share from 4,5% to 6,5% - all time high for the Company; Developed "anticrisis" chocolate Brand, improved total Chocolate category business (sales, profit)

Responsible for Carbonated Soft Drinks Category in Russia (50% of Company’s business) including Pepsi Brand. Reporting to VP Marketing. 2 direct reports.

Full Marketing responsibility for Eastern Europe (8 countries) including product offer, regional marketing strategy, marketing team development in EE countries. 3 product Categories, 2 Brands. Reporting to Business leader EE and to VP Marketing Europe(dotted). 4 direct, 3 dotted line reports. During my assignment the Company’s sales and profit in CEE grew by +20%.

Responsible for 60% total CEEMEA detergents business. Reporting to Marketing Director. 2 direct reports. 2 Brands. 9 sub-regions, Multifunctional team (R&D, Finance, Production, Logistics). Developed the 1st regional business model for P&G “value” Brand (product performance, pricing, profit structure, Brand concept / architecture), executed respective launches / fine-tuning across CEEMEA, ensured markets alignment. By end of my assignment business grew +30% for "value" and +15% for "mid" tier.

Responsible for 70% of Home Care and 50% of Fabric Care business in Russia. 3 Brands. 2 direct reports. Brand P&L. Reporting to Marketing Director. Launched Dish Washing Liquid category in Russia (from scratch, including full launch qualification), made it 35% volume and 50% value share Brand one year from launch, blocked competitive entry. Turned-around declining household Brand, brought it back to growth and profit. Incorporated local Laundry Brand into P&G brand portfolio, grew its sales 400%.

Responsible for selling industrial equipment to Russian & CIS still mills. Reporting to Business Development Manager EE dotted to VP Marketing (in Belgium). Established long-term sustainable business in contrast to opportunistic shipments before my assignment.

Management