Kimberly Carroll

Formulated all marketing and communication strategic planning initiatives for this Christian healthcare holding company. Launched a new sector within the commodity generic pharmaceutical industry called Authorized Generics. Introduced a strategic public affairs program and worked with internal business units to breach both government and policy barriers that has played a pivotal role in developing relationships with government officials, media, public policy advocates in support of Authorized Generics.

Worked with cross functional stakeholders and ministries to develop strategic marketing platform to shape the St. Veronica Brand perception in the local marketplace. Within modest budget parameters, we have increased enrollment by 54% and awareness by more than 125%.

Developed relationships with key account base to understand objectives. Worked with account team to create and execute creative strategies and tactics to support business objectives. Collaborated on the Subway stay healthy campaign with local franchisee group; developed local and regional campaigns for Zaring Homes; Developed and launched the first Nike sports equipment (balls) packaging with private label manufacturer Hutch Sporting Goods.

A Full-service advertising agency that included national, regional and local accounts from virtually every sector of the business world. Achieve fast-track promotions from Account Assistant, to Account Coordinator to Assistant Account Executive within three years. Successfully managed accounts for The Scotts Company, Oldsmobile, and National City Bank. Assisted with creative development initiatives for branding, advertising, television, direct mail, and POS.

Journalism, Marketing, Business, Chemistry, Spanish