Dr. Khuong Truong

Leading a team of account managers in Germany, Switzerland and Austria for the life science research business including portfolio in Molecular, Cell and Synthetic Biology, Cellular Analysis, Responsible for 60 M$ + turnover

Leading team of 30 + Technical sales specialists in EMEA focused on flow cytometry instrumentation, research reagents in immunology, and cell analysis, responsible for 40 M$+ turnover, managing through managers

Managing 2 sales teams for research reagents

Leading European marketing team in charge of reagents and entry level flow cytometry instrumentation in research market • Responsible and accountable for achievement of sales budget by establishing and executing on European and WW marketing strategy for reagents and entry level Flow cytometers • Defining the marketing strategy and implementing tactical initiatives to promote solution selling in Europe, develop segment specific value propositions drive marketing execution

- Responsible for Marketing of the Bioimaging product line (Reagents and instruments) in Europe

Responsible for starting up the business and developing the Bioimaging product line sales in Europe • Work with Regional managers to implement sales process and lead generation for Imaging business • Sell into key accounts to promote BD brand name for High content imaging • Build up sales force for GSA region, Marketing initiatives for local market

Multi-Parametric analysis of breast cancer samples using image and flow cytometry