Kenneth Malmberg

Ridecell offers a platform that enables some of newest and most innovative mobility services in the world. Our end-to-end solution supports all types of mobility-as-a-service offerings: carsharing, ridesharing, car rentals, autonomous, and even fixed route services.

• Responsible for creating a viable B2B business for GM in Europe around the Connected Car. • Created a European GTM market strategy, solution offering, and revenue generating partnerships with key telematics and Fleet Management service providers, fleet/leasing/rental companies, and insurers (UBI).

• Managing key accounts (T-Mobile, Vodafone, o2, Sony Mobile, Swisscom, Pro7) in the areas of Digital Content and Digital Entertainment (Games, Apps, Music, E-Books). • Evaluating potential with the customers and improve revenue and account profitability through up sell and cross sell activities.

Roll-out, market entry, and promotion of Internet applications and Services, OVI Messaging and Location Based Services

• Enterprise Solutions, Business Mobility, Enterprise SW, Devices • Global role, driving strategic alliances and formalising key partnerships with leading accounts including Oracle, SAP (Chief Liaison) and Siemens with a specific focus on Europe and North America. • Created alliances with End Point Security SW solutions providers (eg RSA, FSecure, Pointsec) around Nokia Intellisync Device Management • Created and managed GTM plans, lead generation and sales funnels through field sales teams to MNO’s, e

• Global position, with a focus on the Far East, Indo Asia, Europe and North America, • S60 SW Platform licensing and creation of global partner ecosystem. • Created and managed relationship with key SW design and Integration companies (eg Teleca, Wipro, K3) to support OEM licensee device projects.

• Responsible for building relationships with major financial institutions in Europe • Sold wireless infrastructure including WAP Gateways to enable mobile banking services as well as actively promoting Nokia handsets for mobile payments and Nokia Wallet Technology. • Introduced “Meridea” Financial Software (Nokia, Accenture, 3i – JV) solutions to the market

• Sales development of the Nokia mPlatform - Mobile Services Access and Delivery platform • Pro-actively sell of mobile solutions to Operators across the EMEA • Sourced content and applications from developers, portals and third party content providers for pre-integration with Nokia mPlatform .

• Identified, built and secured business relationships with fast growing challenger operators • Successfully sold new innovative technologies and traditional transmission equipment.

• Responsible for the Marketing and Sales of the Nokia Artus Product portfolio (WAP, SMS, MMSC, USSDC GWs), across the UK and Irish markets, building relationships with senior stakeholders in Operators and Partners. • Supported account managers with product and sales advice, liaised with cross functional Nokia teams