Kelly Pender

• Responsible for European & North American consumer product strategy, operations, & planning • Led product team to launch product program of unprecedented scope and complexity in record time in midst of corporate re-organization • Managing dispersed global team based in Boston and Prague

• Promoted to VP within 11 months • Led 5 major product programs encompassing B2C, B2B, mobile, online communities, & search • Built multi-cultural team of direct reports and established European standards & processes • Built business cases • Commissioned market research • Established KPIs

* Analysis Group: Analysed governance models, operations, contracts, and financial structures to recommend best model of delivering global logistics by leading defence contractors affecting up to $11 billion in annual revenue * Iron Mountain: Increased sales by 25% for $10m product line

* Identified product synergies with Crystal Reports which was later acquired for $308 million * Launched product that contributed towards $46 million of 2003 revenues * Changed R&D focus to customer-driven criteria from task-oriented goals, creating more profitable product

• Managed budgets, teams, client relationships, and project plans for projects spanning e-commerce, knowledge management, and B2B as well as B2C sites

• Re-branded company and involved in a new brand launch, RFP, agency selection and management, as well as contract negotiation • Promoted from Webmaster/Graphic Designer within 10 months

• Coordinated international product development for the clothing manufacturer

Strategy Strategic Marketing Business Implications and Applications of IT