Karsten Heller

Leading all relevant activities for short-, mid- and long-term plannings; monitoring, adjustment & definition of countermeasures to deviations of mid-term plans, Driving & monitoring the compilation of customer offers as well as its presentation in close cooperation with the respective divisions to assure an effective and successful quotation process, Business Maintenance and further acquisition of new leads by early recognition of customer RFQs

Responsible for pan-European marketing communications and promotion strategies to accelerate the brand awareness and to support the sales process, overall responsibility for the concept and realization of all European Alpine catalogues, Planning and realization of the first ever CI-conform European Alpine Website as well as overall guidance and supervision of efficient and consistent localization, Responsible for concept, planning & realization of the Alpine booths for all EU key trade fairs etc.

, European-wide technical knowledge transfer, tech. support of new product introductions, Intern. product presentations & tech trainings professionals, Increase in technical knowledge and support of sell- in process at the affiliates, support and supervision of the technical product presentations at intern. trade fairs of the European Alpine partners, Concept and introduction of the „Dealer Council“ in EU etc.

Strategic planning and definition of specific products and its features, I/F between product engineering/planning & marketing department, Tight cooperation with the EU headquarter office for local procurements, Introduction of the first DVD-navigation systems in DE, Concept & realisation of all technical data information, Design, layout and production of the yearly tech catalogues, Concept, planning and execution of technical trainings, Support of sell-through process for specialised dealers