Karoliina Heinonen

Finch is a Google award winning software platfrom that optimizes Google and Bing advertising campaigns for the most value (profit, revenue or leads). Finch has been awarded with the Google Shopping Performance Award 2016 and the Google Search Innovation Award 2017. -Responsible for Finch's European client business growth strategy, talent management, processes & partner relations. -Finch Europe HQ lead.

-Coaching & team training; Expanded the client development team in Europe to provide better service and results - hiring manager for growing team from 5 to 10 persons. -Helping Finch clients adjust to and implement industry leading profit optimization of their online marketing efforts based on the margins of each product sold. -High level sparring for top accounts on Google's products on branding, direct response, visitor traffic and ROI-driven campaigns - both tactically and strategically.

-Market Lead for Finnish growth acceleration team. -Account management for highest potential Finnish performance & brand advertisers. -Creating partner agency strategies, developing agency capabilities & organising co-branded events for Finland's largest media and performance agencies. -Developing agency new business acquisitions strategy

Delivering a simple, intuitive consulting experience that enables agencies to grow their, and their clients' businesses. -Senior member of Google's Finnish SMB consultative sales team responsible for growing Google's SMB sized clients -Planning, development and implementation of online strategies to help businesses reach their advertising goals -High level sparring on Google's products on branding, direct response, visitor traffic and ROI driven campaigns - both tactically and strategically

- Conducting extensive market research and competitor benchmarking. - Developing business and marketing plans for the launch of the new conference venue. - Negotiating contracts and equipment purchases and planning day-to-day operations management.

Activities and Societies LSE Debate Society LSE Equestrian Society University of London Polo Club

Activities and Societies President - CEMS Club Helsinki Aalto Management Consulting Association Aalto Debating Society

Activities and Societies Student Board Member 2006-2007 National Debate Semifinalist 2005