Justin Du Plessis

As Creative Group Head I run the creative studio with my trusty Art Director, Louise. Together we are team J-Lo (Justin & Louise). With our powers combined, we are the CD’s and ECD’s of BPG Orange, as well as a Senior Team that can get any job out, beyond expectations and on time. From conceptualising, presenting, pitch-work, ATL, BTL, TTL, PR, Social Media to managing people, workflow and clients, I play my part in a very integrated agency.

At Mullen Lowe (Abu Dhabi) I worked as a Senior Copywriter predominantly on Etihad Airways. My job was to keep the customers happy and coming back through welcoming copy. From air miles and cabin upgrades to exclusive holiday packages, we gave all passengers first-class treatment through our correspondence.

Since November 2014 - November 2016 I worked as a freelance senior copywriter at Ogilvy & Mather and Geometry Global. ATL, TTL, BTL, Digital and Social. We also combined data, insights and pitch-perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey.

It was a refreshing change when I stepped into the world of CRM. As a copywriter my duties were: Conceptualising, planning, development and roll-out of CRM programmes and Social Media campaigns Ensuring high quality, and on-time delivery of creative products Conceptualising, copywriting and proofreading BTL and digital creative work Long- and short-form copywriting across a range of printed and electronic channels Running and managing social media campaigns on Facebook, Twitter etc.

Duties: Conceptualising, scripting and seeing through many print, press, radio and TV ads Writing and translating in English and Afrikaans for print, press, radio and TV ads I am experienced in the pre- and postproduction of ATL ads I am computer literate in PC and Mac software (Microsoft Office & Photoshop) I am experienced in ATL campaign and pitch work right through to BTL leaflets and activation

Practical Briefs Portfolio Specialist Theory Campaigns Professional Conduct