Jürgen Ruf Clavier

• Founder and CEO. • Developed Business Strategy and built Business. • Developed Website based in SCRUM methodology. • Implemented Marketing Inbound Vision and Hubspot CRM. • Led Communicational Management based in both Outbound and Inbound Marketing. • Created all Business Intelligence and Market Research for clients and inside company. • Built all SEO and Web analytical traffic indicators. • Represented and was public face in radio and TV. Foreign Trade Evangelist.

• Designed Business structure and procedures to comply with Business Strategy. • Directed Managerial Team directly including Marketing Manager, Sales & Customer Service Manager, Development Manager, IT Manager and Financial Manager. • Enabled based in Key Account Management methodology reaching and surpassing goals planned. • Implemented Inbound Marketing Vision. • Media relations representative and Brand public face with appearances in local and National Radio and TV.

• Developed Business Strategy. • Improved all company operations and reach KPI agreed. • Orchestrated all marketing activities. • Supervised all media activities like local and international media interviews to our Economists staff. • Assure publications schedule including bilingual Economy Status monthly report and Inflation report. • Create High performance Sales Team formed based in Account Management. • Lead Sales and Marketing directly. • Negotiated Providers payment terms.

• Business Strategy. • Partnered to transport all FedEx air cargo outside Venezuela to USA. • Monitored compliance of Venezuelan and US Customs and Airlines regulations. • Final Responsible for all company´s assets, their maintenance and replacement including Airplanes and Ground Equipment. • Directed Business structure and procedures redesign to reach goals in Business Strategy and comply with national and international law regulations requirements. • Implemented High Performance Commercial Team.

• Developed Strategy in all nominated Accounts, advancing and closing new opportunities in each one, mainly in Hispanic-American markets • Implemented new methodology to qualify accounts and quantify probability in closing opportunities, improving my portfolio management • Established contact and relationship with people in many levels inside assigned accounts • Coordinated many Telecom and IT solutions in assigned accounts, locally and internationally • Guided as expert user Siebel CRM implementation

• Built Communicational and Promotional strategy for all Logica in Venezuela, being public face in Venezuela for all company events. • Lead 5 Account Managers and 2 technical specialists. • Reported to Logica Spain and Portugal Branch all opportunities qualifications. • Monitored advances in all IT development and outsourcing opportunities in coordination with many others departments and partners. • Established contact and relationships with managers in all strategic accounts.

• Planned and Coordinated software’s sales strategy for Major Accounts in Banking & Financial, Insurance, Telecommunications, Retail and Consumer Packaged Goods sectors. • Negotiated all opportunities in my nominated accounts, reached goals assigned and exceeded taking out competition in few accounts (Recognition Awarded). • Documented all Win Plans for each opportunity in my portfolio assigned. • Reported all advances in each opportunity to division and sectors managers.